Place branding through phases of the image : balancing image and substance - Zavattaro, Staci M., 1983- (New York City : Palgrave Macmillan, 2014)
Introducing philosophy into place branding -- Laying the foundations -- Putting it all together : the framework -- Examples in practice -- Implications of the framework -- A guide for managers.
Includes bibliographical references and index.
Keywords: Socjologia miasta