Place branding through phases of the image : balancing image and substance / Staci M. Zavattaro.

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  • Title: Place branding through phases of the image : balancing image and substance / Staci M. Zavattaro.
  • Author: Zavattaro, Staci M., 1983-
  • ISBN: 9781137394439 (hardback : alk. paper)
  • Miejsce wydania: New York City :
  • Data wydania: 2014.
  • Wydawca: Palgrave Macmillan,
  • Wydanie: First edition
  • Słowa kluczowe: Socjologia miasta
  • Opis fizyczny: xvi, 185 pages ; 23 cm
  • URl: https://wst.biblioteki.pl/cgi-bin/wspd_cgi.sh/wo_ropis.p?IDRek=2502700030339

MARC

  • 020 $a 9781137394439 (hardback : alk. paper)
  • 040 $a DLC $b eng $c DLC $d KAT 090 $d KAT 090 $e PNN
  • 100 1 $a Zavattaro, Staci M., $d 1983-
  • 245 1 0 $a Place branding through phases of the image : $b balancing image and substance / $c Staci M. Zavattaro.
  • 250 $a First edition
  • 260 $a New York City : $b Palgrave Macmillan, $c 2014.
  • 300 $a xvi, 185 pages ; $c 23 cm
  • 336 $a text
  • 337 $a unmediated
  • 338 $a volume
  • 504 $a Includes bibliographical references and index.
  • 505 0 $a Introducing philosophy into place branding -- Laying the foundations -- Putting it all together : the framework -- Examples in practice -- Implications of the framework -- A guide for managers.
  • 650 9 $a Socjologia miasta
  • 856 4 $u https://wst.biblioteki.pl/cgi-bin/wspd_cgi.sh/wo_ropis.p?IDRek=2502700030339 $z Rekord w katalogu OPAC WWW biblioteki

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